Billboard is a renowned entertainment media brand, primarily known for its music charts, including the iconic Billboard Hot 100 and Billboard 200, which track the most popular songs and albums in the United States, respectively. The brand's strengths lie in its authoritative chart rankings, which serve as industry benchmarks, and its comprehensive coverage of music news, trends, and events. Billboard has a high level of global brand awareness among music professionals, artists, and fans, thanks to its long-standing history since its inception in 1894, its influential music awards, and its digital presence that extends its reach well beyond its American roots. The brand is synonymous with music success and remains a go-to source for music industry metrics and analysis.