Bluey is an Australian animated television series aimed at preschoolers, produced by Ludo Studio and broadcasted by ABC Kids. The show follows the adventures of a six-year-old Blue Heeler puppy named Bluey, who is characterized by her boundless energy, imagination, and curiosity, along with her family and friends. The strength of the Bluey brand lies in its relatable storytelling, charming animation, and its ability to address complex themes in a child-friendly manner, which has resonated with both children and parents alike. Since its debut in 2018, Bluey has rapidly gained international acclaim, securing a global distribution deal with Disney, which has significantly increased its brand awareness. The show has won several awards and has spawned a range of merchandise, further solidifying its status as a beloved and recognized brand in the children's entertainment space worldwide.