Care Bears is an iconic brand that originated as a line of greeting card characters in the early 1980s before expanding into a popular series of toys, animated television shows, and films. Known for their colorful designs and unique "belly badges" that signify their individual personalities and powers, the Care Bears have been teaching children about emotions and caring for others for decades. The brand's strengths lie in its enduring appeal to multiple generations, its positive and nurturing themes, and a diverse range of merchandise that includes plush toys, books, apparel, and more. Care Bears enjoys a high level of global brand awareness, having cultivated a loyal fan base across the world and remaining a beloved staple in the realm of children's entertainment and pop culture.