Care Bears is an iconic brand known for its colorful characters and heartwarming themes, originating from greeting cards in the 1980s. Beloved for teaching children about emotions and empathy, Care Bears have a broad appeal through plush toys, books, and animated shows. Licensees benefit from a brand with enduring global recognition, resonating with multiple generations and maintaining relevance through merchandise and media. Care Bears’ positive messaging offers partners a strong, family-friendly brand identity.