Dungeons & Dragons (D&D) is a pioneering fantasy tabletop role-playing game (RPG) first published in 1974. As the flagship product of the RPG industry, it has established a robust legacy, influencing countless other games, media, and popular culture. Its strengths lie in its rich lore, flexible game mechanics, and the creative freedom it offers players, allowing them to craft unique adventures and characters. D&D has a high level of global brand awareness, with a diverse and passionate fan base that spans generations. The brand has expanded beyond the tabletop with video games, novels, and an upcoming film, further cementing its status as a cultural touchstone within the fantasy genre.