Ed Hardy is a lifestyle fashion brand that gained popularity in the early 2000s, known for its bold, tattoo-inspired graphics and streetwear aesthetic. The brand is based on the artwork of Don Ed Hardy, a prolific American tattoo artist whose style blends American and Japanese tattooing techniques. Ed Hardy's strengths lie in its distinctive designs, which often feature vibrant colors and intricate patterns, appealing to a demographic that appreciates a blend of counterculture and high fashion. While the brand experienced a peak in global brand awareness during the late 2000s, with a strong presence in the United States and international markets, its visibility has since diminished. However, it still maintains a niche following and has been attempting a resurgence by capitalizing on the nostalgia for early 2000s fashion trends.