Farah is a British heritage brand, renowned for its classic menswear and sharp tailoring with a vintage twist. Established in the 1920s, Farah has built a reputation for producing high-quality garments that blend traditional style with contemporary aesthetics. The brand's strengths lie in its ability to consistently deliver timeless pieces that resonate with modern consumers, as well as its commitment to quality and detail. While Farah enjoys a strong presence and brand loyalty within the UK, particularly known for its iconic Farah slacks, its global brand awareness is moderate, with growing recognition in European and North American markets as it continues to expand its international footprint through strategic marketing and distribution efforts.