FIFA, the International Federation of Association Football, is the global governing body for soccer, the world's most popular sport. Known for organizing the prestigious FIFA World Cup, which takes place every four years, FIFA has an unparalleled reach in the sports industry. Its strengths lie in its ability to unify diverse international communities through the love of soccer, its successful management of major tournaments, and its extensive development programs aimed at promoting the sport worldwide. FIFA's brand awareness is truly global, with its name and emblem recognized in every corner of the planet, symbolizing both the passion for soccer and the spirit of international competition.