Frozen, as a brand, primarily refers to the highly successful Disney animated film franchise that began with the release of the original "Frozen" movie in 2013. The franchise's strengths lie in its widespread appeal across various demographics, memorable characters like Elsa and Anna, and its hit song "Let It Go," which has become a cultural phenomenon. The level of global brand awareness for Frozen is exceptionally high, as it has permeated international markets with a vast array of merchandise, a Broadway adaptation, theme park experiences, and multiple film sequels and shorts. The brand's ability to resonate with audiences worldwide has solidified its status as one of Disney's most recognizable and beloved properties.