Furby is an iconic electronic robotic toy brand that emerged in the late 1990s, created by Tiger Electronics and later owned by Hasbro. It is renowned for its unique ability to speak and interact with users through a blend of robotics and animatronics, with a language-learning feature that simulates learning English over time. The brand's strengths lie in its nostalgic value and innovative technology that appealed to both children and collectors, leading to a resurgence in popularity with new editions released in the 2010s. Furby enjoys a high level of global brand awareness, having sold millions of units worldwide, and remains a memorable part of 90s pop culture, with a presence that extends into the digital age through mobile apps and online communities.