Goodyear is one of the world's leading tire companies, with a rich heritage dating back to its founding in 1898 in Akron, Ohio. Renowned for its innovation in tire technology, Goodyear has built a strong reputation for quality, safety, and performance, making it a preferred choice for drivers around the globe. The brand's strengths lie in its extensive range of products for various types of vehicles, its involvement in motorsports which enhances its performance image, and its commitment to sustainability and advanced mobility solutions. Goodyear enjoys a high level of global brand awareness, bolstered by its iconic blimps and extensive marketing campaigns, and is recognized as a symbol of American industrial prowess in the automotive sector.