HARIBO is a renowned confectionery brand, best known for its iconic gummy bears and a wide range of sweet treats that have delighted consumers of all ages for over a century. Founded in Germany in 1920, the brand's name is an acronym for "Hans Riegel, Bonn," the founder and the city where it was established. HARIBO's strengths lie in its strong brand heritage, consistent quality, and innovative product variations that have maintained its popularity. The brand's catchy tagline, "HARIBO makes children happy – and adults as well," resonates with its universal appeal. With a presence in over 100 countries, HARIBO enjoys a high level of global brand awareness, making it a leader in the confectionery market and a household name across continents.