HARIBO is a classic confectionery brand best known for its iconic gummy bears and a wide variety of sweet treats that delight consumers across generations. Founded in Germany in 1920, HARIBO’s name and its catchy tagline, “HARIBO makes children happy – and adults as well,” are synonymous with quality and enjoyment. Licensees connect with a brand that has strong global recognition, appealing to both young and adult audiences through playful nostalgia and innovative flavors. HARIBO’s presence in over 100 countries offers partners a trusted and joyful platform in the confectionery market.