Harry Potter is a globally renowned fantasy brand that originated from the best-selling book series written by J.K. Rowling. The brand encompasses a vast array of products and experiences, including movies, merchandise, theme park attractions, and stage plays. Its strengths lie in its deeply engaging and imaginative storytelling, richly developed characters, and the universal themes of friendship, bravery, and the struggle between good and evil. The brand's level of global awareness is exceptionally high, having cultivated a diverse and passionate fan base across multiple generations, and it continues to maintain significant cultural relevance through various adaptations and new content within the Wizarding World franchise.