Hot Wheels is a popular American toy brand created by Mattel, specializing in collectible die-cast toy cars and tracks. Since its launch in 1968, Hot Wheels has captivated children and collectors with its detailed designs, vibrant colors, and wide range of models that include fantasy cars, licensed replicas, and unique concept vehicles. The brand's strengths lie in its nostalgic appeal, accessibility, and adaptability to various themes, which have kept it relevant over decades. Hot Wheels has achieved a high level of global brand awareness, making it a beloved name in the toy industry.