John Wick is a highly successful action film franchise starring Keanu Reeves as the titular character, a retired but deadly hitman seeking vengeance. The franchise's strengths lie in its high-octane action sequences, stylish cinematography, and a complex underworld mythology that has captivated audiences worldwide. Since the release of the first film in 2014, John Wick has become synonymous with intense action and has garnered a large fan base, leading to significant global brand awareness. The franchise has expanded to include multiple sequels, with each installment further cementing its status as a cultural phenomenon in the action genre.