Jolt Cola is an American soft drink known for its high caffeine content, catering to those seeking extra energy since 1985. Recognized for its slogan, "All the sugar and twice the caffeine," Jolt was an early entrant in the energy drink market, appealing to students and young professionals. Licensees tap into a brand with nostalgic value, associated with alertness and innovation in beverages. Despite fluctuating visibility, Jolt Cola remains a distinctive name in the energy drink market.