Knightrider is not a widely recognized commercial brand but rather a popular cultural reference originating from the iconic 1980s American television series featuring a high-tech, artificially intelligent car named KITT and its driver, Michael Knight. The show has a dedicated fan base and has contributed to the nostalgic appeal of 80s pop culture. While Knightrider itself does not have the global brand awareness that major commercial brands enjoy, the imagery and concepts from the series have had a lasting impact on the entertainment industry and have influenced subsequent portrayals of smart vehicles and AI in media. The strength of Knightrider lies in its legacy within the realm of classic television and its ongoing appeal to enthusiasts of retro science fiction and automotive innovation.