Kodak, officially known as Eastman Kodak Company, is an iconic American brand historically known for its pioneering role in photography and imaging technology. Founded by George Eastman in 1888, Kodak became synonymous with photography, thanks to its innovations in film, cameras, and color technology. The brand's strengths lie in its rich heritage, extensive patent portfolio, and strong brand recognition. Despite facing challenges with the advent of digital photography and filing for bankruptcy in 2012, Kodak has managed to remain relevant by diversifying into digital printing, advanced materials, and chemicals. The level of global brand awareness for Kodak remains high, as it is often nostalgically associated with capturing life's moments and has a significant presence in both professional and consumer markets. However, its recognition today is more reflective of its historical impact rather than its current market position.