Mickey Mouse is an iconic cartoon character and the official mascot of The Walt Disney Company. Created by Walt Disney and Ub Iwerks in 1928, Mickey is one of the world's most recognizable characters, symbolizing the magic of Disney and the golden age of animation. The character's strengths lie in its universal appeal across generations, its embodiment of optimism and innocence, and its central role in a vast array of entertainment products, including television shows, movies, merchandise, and theme parks. Mickey Mouse enjoys an extraordinary level of global brand awareness, with a presence in virtually every country and culture, making it not just a character but a cornerstone of one of the most powerful entertainment brands on the planet.