Mountain Dew is a citrus-flavored carbonated soft drink brand that originated in the United States and is owned by PepsiCo. Known for its bright green color and energizing kick, Mountain Dew has carved out a unique space in the beverage market, particularly appealing to a younger demographic with its association with extreme sports, gaming, and youth culture. The brand's strengths lie in its distinctive flavor, effective marketing campaigns, and loyal customer base. Mountain Dew enjoys a high level of global brand awareness, with a strong presence in North America and significant recognition in various international markets, making it one of the leading soft drink brands within the PepsiCo portfolio.