Mula and Friends is a relatively new entrant in the eco-friendly children's toy market, focusing on sustainable materials and educational play. The brand's strengths lie in its commitment to environmental responsibility, offering products made from non-toxic, biodegradable, or recycled materials, which cater to the growing demand for green consumer options. While Mula and Friends is in the process of building its global brand awareness, it has already garnered a dedicated niche following through its online presence and community engagement. The brand's focus on combining sustainability with fun and learning positions it well for growth in a market increasingly driven by conscious consumerism.