Pepsi is a globally recognized brand known primarily for its eponymous carbonated cola beverage, which stands as one of the leading competitors in the soft drink market. Established in 1898, Pepsi has evolved into a symbol of youthful exuberance and a challenger spirit, often positioning itself as the choice of new generations. The brand's strengths lie in its extensive distribution network, innovative marketing campaigns that resonate with consumers, and a diversified product portfolio that includes diet versions, flavored variants, and other beverages under the PepsiCo umbrella. Pepsi's ability to adapt to changing consumer tastes and its commitment to sustainability and social responsibility initiatives further solidify its standing in the industry.