PEZ is an iconic confectionery brand best known for its unique mechanical dispensers and fruit-flavored candy tablets. Originating in Austria in the 1920s, PEZ has since become a cultural phenomenon, with its collectible dispensers featuring a wide array of designs, including popular characters from various franchises, which have made them a hit among collectors and children alike. The brand's strengths lie in its distinctive product design, nostalgic appeal, and successful licensing deals that keep the brand relevant across generations. PEZ enjoys a high level of global brand awareness, with its products being sold in more than 80 countries, and its dispensers often recognized as a symbol of childhood and pop culture around the world.