PJ Masks is a popular children's animated television series that originated in France and has since garnered a significant following worldwide, particularly among preschoolers. The show, which is based on the "Les Pyjamasques" book series by Romuald Racioppo, follows the adventures of three young friends who transform into superheroes at night. The brand's strengths lie in its engaging storytelling, positive messages about friendship and teamwork, and its appeal to both boys and girls. PJ Masks has successfully extended its reach beyond television to a wide range of merchandise, including toys, apparel, and books, as well as live shows and events. Its level of global brand awareness is high within its target demographic, making it a recognizable and influential brand in the children's entertainment landscape.