Power Rangers is an iconic entertainment and merchandising franchise that originated with the "Mighty Morphin Power Rangers" television series in 1993. It is built around a team of colorful superheroes who morph from their everyday selves into powerful warriors to fight against various villains. The brand's strengths lie in its long-standing popularity, adaptability to various media formats including TV shows, movies, toys, and video games, and its ability to resonate with multiple generations of fans. Power Rangers has achieved a high level of global brand awareness, with a presence in over 150 markets worldwide and translated into numerous languages, making it a beloved cultural staple with a dedicated fan base that spans across different age groups and geographies.