Rabbids is a multimedia brand created by Ubisoft, primarily known for its video game series that originated as a spin-off from the Rayman franchise. The brand features comical, mischievous rabbit-like creatures known as Rabbids, whose nonsensical antics and slapstick humor have garnered a fan base across various demographics. The brand's strengths lie in its broad appeal to both children and adults, its successful crossover with other franchises such as Mario in "Mario + Rabbids Kingdom Battle," and its expansion into television with the "Rabbids Invasion" series. While not as globally recognized as some of the top-tier video game characters, Rabbids have achieved a considerable level of brand awareness, particularly in the gaming community and among younger audiences, thanks to their distinctive character design, humorous content, and presence across multiple entertainment platforms.