Rayovac is a well-established brand in the battery and portable power industry, known for producing a wide range of batteries, including alkaline, rechargeable, and specialty cells, as well as lighting products like flashlights and lanterns. A key strength of Rayovac lies in its reputation for offering reliable and cost-effective power solutions that appeal to budget-conscious consumers without compromising on quality. While it may not have the same level of global brand awareness as some of its competitors like Duracell or Energizer, Rayovac has a solid presence in North America and is recognized in various international markets. The brand's commitment to value and performance has helped it maintain a loyal customer base and a respectable position in the portable power industry.