Roxy is a lifestyle brand that specializes in clothing, accessories, and sports gear for women, particularly in the surf and snowboarding sectors. Originating as a swimwear line extension of the Quiksilver brand in 1990, Roxy has since grown into a prominent female-focused label known for its iconic heart-shaped crest logo. The brand's strengths lie in its strong association with the casual, adventurous beach lifestyle and its commitment to empowering women in sports, which is reflected in its sponsorship of female athletes and events. Roxy enjoys a considerable level of global brand awareness, particularly within the action sports community, and has a widespread presence across various continents through retail stores, online platforms, and partnerships with other retailers.