The Shakespeare Birthplace Trust is a UK-based independent educational charity established to honor and preserve the legacy of William Shakespeare by managing the five historic Shakespeare heritage sites in Stratford-upon-Avon, and promoting the enjoyment and understanding of his works, life, and times all over the world. The Trust's strengths lie in its stewardship of the iconic birthplace and family homes of Shakespeare, which are significant cultural touchstones, as well as its extensive collections of artifacts, library, and archives related to the Bard. It has a high level of global brand awareness among literary scholars, educators, students, and tourists, particularly those with an interest in English literature and history, due to the universal appeal and enduring popularity of Shakespeare's works. The Trust's educational programs and cultural events further reinforce its reputation as a key institution for the appreciation of Shakespeare's enduring legacy.