Tamagotchi, a handheld digital pet created by the Japanese company Bandai, first captured the hearts of children and adults alike in the mid-1990s. As a pioneer in virtual pet entertainment, its key strength lies in its nostalgic value and the innovative concept of caring for a digital creature, which introduced a unique form of interaction and responsibility to players. Over the years, Tamagotchi has maintained a dedicated fan base and has seen various iterations, including modern versions with updated features. The brand enjoys a high level of global brand awareness, particularly among those who grew up during its peak popularity, and it remains a cultural icon recognized for its distinctive egg-shaped devices and the emotional attachment it fostered between users and their virtual pets.