Ted Baker is a British luxury clothing retail company known for its quirky yet sophisticated fashion sense, high-quality tailoring, and distinctive use of pattern and color. Founded in Glasgow in 1988 by Ray Kelvin, Ted Baker has grown from a shirt specialist to a wider range of clothing and accessories for both men and women. The brand's strengths lie in its strong design ethos, attention to detail, and a touch of British humor that resonates with customers. While it may not have the same level of global brand awareness as some of its luxury counterparts, Ted Baker has established a significant presence with standalone stores and concessions across Europe, the United States, Canada, Australia, Asia, and the Middle East, appealing to a niche market of fashion-conscious consumers who appreciate its unique blend of classic and contemporary styles.