Tetris is an iconic puzzle video game brand that originated in the Soviet Union in 1984. Designed by Alexey Pajitnov, it has become one of the most universally recognized and enduring games in the industry. Its strengths lie in its simple yet addictive gameplay, which has transcended cultural and language barriers, making it accessible and enjoyable for a diverse global audience. The game's distinctive tetromino pieces and memorable music have become ingrained in popular culture. Tetris boasts a high level of global brand awareness, having been ported to nearly every gaming platform available and inspiring countless variations and merchandise. Its continued popularity is evidenced by its strong presence in competitive gaming and its adaptability to new technologies, such as virtual reality and mobile gaming platforms.