The Beatles, an iconic British rock band formed in Liverpool in 1960, is not just a brand but a cultural phenomenon that revolutionized music and pop culture. Comprising John Lennon, Paul McCartney, George Harrison, and Ringo Starr, the band's strengths lie in their timeless music, innovative recording techniques, and profound influence on the evolution of rock and pop music. Their brand extends beyond their extensive discography to merchandise, films, and even a dedicated museum. The Beatles boast an extraordinary level of global brand awareness, with a multi-generational fan base, universally recognizable songs like "Hey Jude" and "Let It Be," and a legacy that continues to be celebrated worldwide, making them one of the most famous and enduring music brands in history.