The Lion King is an iconic entertainment brand that originated from the 1994 Disney animated film of the same name. It has since grown into a multimedia franchise encompassing film sequels, a highly successful Broadway adaptation, television series, merchandise, and a photorealistic computer-animated remake released in 2019. The brand's strengths lie in its universally appealing story, memorable characters, and timeless soundtrack, which have helped it resonate with audiences across generations. The Lion King boasts a high level of global brand awareness, with its Broadway show being one of the most successful musicals of all time and the original film holding a cherished place in the Disney canon. Its cultural impact is further evidenced by its widespread recognition and the continued commercial success of its various adaptations around the world.