Trolls is a brand that originated from the popular Troll dolls created in 1959 by Danish woodcutter Thomas Dam. The brand gained significant popularity due to its distinctive design featuring colorful hair and cute, cherubic faces. Its strengths lie in its nostalgic value and adaptability, having evolved from simple toys to a multimedia franchise, including animated movies like "Trolls" (2016) and "Trolls World Tour" (2020) produced by DreamWorks Animation. The brand's global awareness skyrocketed with these films, as they featured star-studded casts and catchy soundtracks that appealed to both children and adults, further cementing Trolls as a well-known and beloved brand across various demographics worldwide.