Twilight is a globally recognized entertainment brand that originated from a series of vampire-themed romance novels written by Stephenie Meyer. The brand's strengths lie in its massive fan base and cultural impact, particularly among young adults, which was further amplified by the successful film adaptations of the books. The Twilight Saga, consisting of movies like "Twilight," "New Moon," "Eclipse," and "Breaking Dawn," not only grossed billions at the box office but also led to a significant presence in merchandise, fan fiction, and a lasting influence on popular culture. The level of global brand awareness for Twilight is high, as it became a household name during the late 2000s and early 2010s, with its iconic characters and quotes becoming part of the zeitgeist.