Twilight is a globally recognized franchise originating from Stephenie Meyer’s vampire romance novels, capturing massive attention with its themes of forbidden love and supernatural allure. The brand’s popularity skyrocketed with the film adaptations, establishing a cultural impact that endures among young adult fans. Licensees benefit from a brand with a passionate fan base and high cultural visibility, ideal for various merchandise. Twilight’s enduring appeal keeps it relevant in pop culture, resonating strongly with young adults worldwide.