Walkers is a prominent British snack food manufacturer primarily known for producing potato crisps. As a subsidiary of PepsiCo since 1989, Walkers has established itself as the UK's favorite crisp brand, renowned for its wide range of flavors and high-quality products. The brand's strengths lie in its strong distribution network, innovative flavor collaborations, and effective marketing campaigns that often feature celebrities and engage with local tastes and preferences. While Walkers maintains a dominant position within the UK, its global brand awareness is more limited when compared to its American counterpart, Lay's, with which it shares branding and product lines in international markets. Nevertheless, Walkers has a dedicated following in the UK and has made inroads in various other markets, leveraging the global PepsiCo network to extend its reach.