World Rugby is the international governing body for the sport of rugby union and rugby sevens. Renowned for organizing prestigious events such as the Rugby World Cup and the Rugby World Cup Sevens, it plays a pivotal role in the development, promotion, and governance of the sport globally. World Rugby's strengths lie in its commitment to maintaining the sport's integrity, expanding its reach, and fostering inclusivity at all levels. The brand enjoys a high level of global awareness, particularly in countries with strong rugby traditions such as the United Kingdom, France, New Zealand, South Africa, and Australia. Its influence extends to emerging rugby nations, thanks to its strategic investments in grassroots programs and international competitions that aim to elevate the sport's profile worldwide.