The World Trade Center (WTC) brand is synonymous with global commerce and international business. Known primarily for the original twin towers in New York City, which were tragically destroyed during the terrorist attacks on September 11, 2001, the brand has since become emblematic of resilience and rebuilding. The new One World Trade Center, also known as the "Freedom Tower," stands as a testament to this spirit. The WTC brand extends beyond New York, with facilities in numerous cities around the world, all aimed at fostering business growth and international trade. Its strengths lie in its iconic status, state-of-the-art infrastructure, and the community of high-profile tenants it attracts. The level of global brand awareness for the World Trade Center is exceptionally high, not only due to its historical significance but also because of its ongoing association with global economic development and architectural grandeur.