The World's Strongest Man is an iconic sports brand that centers around an annual competition designed to identify the strongest man on the planet. Known for its grueling events that test the limits of human strength and endurance, such as lifting massive weights and pulling large vehicles, the brand has become synonymous with extreme feats of power. Its strengths lie in its long-standing reputation, having been established in 1977, and its ability to captivate a global audience with displays of superhuman strength. The World's Strongest Man enjoys a high level of global brand awareness, particularly among fans of strength sports and those who follow strongman competitions, and it has been popularized further through international television broadcasts and a dedicated following on social media platforms.