Noodoll

Noodoll is a contemporary character-led design brand based in East London. Established by designer Yiying Wang in 2009, Noodoll began as an illustrated book featuring a cast of monsters who were made from rice and noodles. We now make a host of products featuring our happy Ricemonsters including plush toys, stationery and accessories. At the heart of Noodoll’s design ethos is playfulness, uniqueness and quality! Our toys bridge the gap between collectable design items and children’s plush toys, and with this they make great design accessible to everyone. We relish bringing our characters to life and sending them out into the world. We design each of our monsters complete with a personality and we know there’s a Ricemonster for everyone!