Primitive Skateboarding & Apparel

Primitive Skateboarding & Apparel is a premium hardgoods company founded by professional skateboarder, Paul Rodriquez Jr. (aka P-Rod). Primitive was born from a deep passion and love for skateboarding. We seek to elevate riders everywhere by encouraging them to keep creating and progressing, and by providing top of the line skate hardgoods and apparel to help improve their skills and style.