Addison Rae is a digital influencer and personal brand, rising to prominence through her engaging content on TikTok. She embodies authenticity and relatability, resonating strongly with Gen Z and branching into beauty and entertainment with ventures like "Item Beauty" and Netflix roles. Licensees gain from a brand with vast online reach and trend-setting appeal among younger audiences. Addison Rae’s relevance in pop culture offers partners strong visibility in the digital and lifestyle spaces.