Pagani is an Italian manufacturer of high-performance hypercars renowned for their exquisite craftsmanship, advanced engineering, and limited production numbers. Founded in 1992 by Horacio Pagani, the brand has established itself as a purveyor of luxury vehicles that combine art and automotive innovation, with models like the Zonda and Huayra showcasing carbon fiber construction and bespoke design elements. Pagani's strengths lie in its meticulous attention to detail, custom-tailored customer experiences, and the use of cutting-edge materials. While not as universally recognized as some mainstream luxury car brands, Pagani enjoys a high level of brand awareness among automotive enthusiasts and high-net-worth individuals globally, cementing its status as a symbol of exclusivity and prestige in the supercar world.