Batman is not just a character but a global brand that originated from DC Comics, created by artist Bob Kane and writer Bill Finger in 1939. As one of the most iconic superheroes, Batman's brand extends beyond comic books into a vast array of media, including blockbuster movies, animated series, video games, merchandise, and theme park attractions. Its strengths lie in the character's enduring appeal, the rich and dark narrative of Gotham City, and the extensive gallery of villains, which has captivated audiences for generations. The brand's global awareness is exceptionally high, with the Batman symbol being one of the most recognizable logos worldwide, symbolizing justice, mystery, and the human capacity to combat adversity without superpowers. Batman's influence is deeply ingrained in popular culture, making it a timeless and highly lucrative franchise.