PAC-MAN is an iconic arcade game brand that originated in Japan in 1980, developed by Namco. It has since become a staple in video game culture, recognized for its simple yet addictive gameplay where players navigate a yellow, circular character through a maze, eating dots and avoiding ghosts. The brand's strengths lie in its widespread recognition, nostalgia factor, and adaptability, having been ported to numerous gaming platforms and expanded into merchandise, television shows, and even a Google Doodle. PAC-MAN boasts a high level of global brand awareness, transcending generations and gaming communities, and is often cited as one of the most famous video game characters in history, with a legacy that continues to influence the gaming industry.