Billabong is an iconic Australian surfwear and lifestyle brand renowned for its surf-inspired clothing, accessories, and sports gear. Established in 1973, the brand has built a strong reputation within the surf and extreme sports communities, leveraging its high-quality products and authentic connection to the surf culture. Billabong's strengths lie in its durable and functional apparel, innovative designs, and a strong sense of identity that resonates with its target audience. The brand has achieved a significant level of global brand awareness through strategic sponsorships, international surf events, and a robust retail presence across multiple continents, making it a well-recognized name in the action sports industry worldwide.