Black Panther, as a brand, primarily stems from the Marvel Comics character first introduced in 1966 and later adapted into a highly successful film franchise. The brand's strengths lie in its cultural significance, being one of the first mainstream superheroes of African descent, and its portrayal of strong themes such as empowerment, heritage, and leadership. The 2018 film "Black Panther" directed by Ryan Coogler, further solidified the brand's impact with its critical acclaim, box office success, and cultural influence, particularly in representing African culture and diversity in the superhero genre. The level of global brand awareness for Black Panther is exceptionally high, thanks to the widespread popularity of Marvel's cinematic universe, the character's historic significance, and the global conversations about representation that the film sparked. The brand enjoys a strong following across various demographics, making it a prominent and recognizable entity in the entertainment industry.