David Bowie is an iconic cultural figure whose influence transcends music and permeates fashion, art, and popular culture. As a musician, actor, and style icon, Bowie's brand is characterized by his innovative approach to artistry, his pioneering of glam rock, and his fearless reinvention of his image and sound over several decades. His strengths lie in his timeless appeal, genre-defying music, and the enduring legacy of his alter egos, such as Ziggy Stardust. Globally, Bowie's brand awareness is exceptionally high; he is recognized as one of the most influential musicians of the 20th century, with a fan base that spans generations and a body of work that continues to inspire and resonate with audiences around the world.