Call of Duty is a premier first-person shooter video game franchise developed and published by Activision. Renowned for its immersive storytelling, realistic graphics, and engaging multiplayer modes, the series has established itself as a titan in the gaming industry. Its strengths lie in its consistent delivery of high-quality gameplay, innovative features with each release, and a loyal fan base that spans the globe. The brand has achieved a high level of global brand awareness, becoming a household name synonymous with the military shooter genre. Its annual releases are highly anticipated events, and the franchise has expanded beyond games into merchandise and esports, further cementing its status as a cultural phenomenon within the gaming community.