Cheetos is a globally recognized brand of cheese-flavored puffed cornmeal snacks owned by Frito-Lay, a subsidiary of PepsiCo. Known for their distinctive orange color and playful mascot, Chester Cheetah, Cheetos enjoys a strong market presence in various countries around the world. The brand's strengths lie in its unique, addictive flavor profile, consistent product innovation, and effective marketing strategies that resonate with a wide demographic, from children to adults. Cheetos has achieved a high level of global brand awareness through its memorable advertising campaigns, presence in popular culture, and widespread availability, making it one of the leading snack brands on the international stage.